Mölndal, Sweden - Qmatic, the global leader in Customer Journey Management, today announced a tailored solution that provides healthcare and vaccination providers with the means to offer a safer environment for patients and staff when administrating seasonal flu vaccines amid the Covid-19 pandemic.
The customer journey map (CJM) is a design thinking tool, a method to develop innovation that focuses on people in order to overcome challenges and meet needs. It allows you to visualize each of the stages of the customer journey on a map; from when a person discovers a need, to when they become a customer of a brand because they buy a product or use a service.
The customer journey is the path that a customer walks, between the different touchpoints and interactions with an organization. When we talk about the customer journey the central focus is on the customer. Do we know who they are? How they behave? What are their needs or expectations? Which factors make them buy a product? The answers to these questions are fundamental to understand your current and future user/customer.
Many healthcare providers face the challenge of budget constraints, limited resources, and having a lot of priorities. With this combination of pressures, streamlining workflows and increasing efficiencies, while also enhancing the quality of care become extremely important to maintain positive patient experiences.