Privacy Policy

This privacy statement and legal notice apply generally to the websites and content of the Qmatic Group.

"Qmatic," "our," "us," and "we" refer to Q-MATIC Group AB, 556678-4103, and its subsidiaries (companies owned by Q-MATIC Group AB), including Q-MATIC AB, 556212-7497, which is the data controller for the processing of personal data by us. 


If you have any questions about how we process personal data related to you or wish to exercise your rights as a data subject, please contact us at +46317564600 or via 

If you have any questions regarding the content of this website, you are welcome to contact

Personal Data

Qmatic recognizes the importance of protecting the privacy of information we may collect from you.

The purpose of this policy is to inform you of how we handle information we may learn about you from your visit to our website, engaging with our content or otherwise how Qmatic handle personal data concerning you.

Any personal information shared with us will be treated with the highest standards of security and confidentiality and our privacy guidelines comply with European laws.

Legal Basis for Data Processing

We process your personal data based on various legal grounds, depending on the specific purpose for which the data is collected and used. Below is an overview of the legal grounds we rely on: 

Consent (Art. 6(1)(a) GDPR) 

  • When you subscribe to our newsletter, blog, or other marketing communications.
  • When you give us permission to use cookies and similar technologies.
  • For processing your data for sales purposes, if you have given consent to be contacted again. 

Performance of a Contract (Art. 6(1)(b) GDPR) 

  • When processing is necessary for the performance of a contract to which you are a party, such as delivering our products and services to you or your business.
  • For administering subscriptions and responding to inquiries made through our website.  

Legal Obligation (Art. 6(1)(c) GDPR) 

  • When we are required to process personal data to comply with legal obligations, such as maintaining accurate records and meeting tax and accounting requirements. 

Legitimate Interests (Art. 6(1)(f) GDPR) 

  • For improving our website and user experience through analytics and cookies.
  • For communicating with contacts at our customers, suppliers, and other partners to fulfill our contractual obligations.
  • For direct marketing of our products and services, provided this does not override your fundamental rights and freedoms. 

Vital Interests (Art. 6(1)(d) GDPR) 

  • In exceptional cases, when processing is necessary to protect the vital interests of you or another person. 


Information Collected on this Website

Information Collected via Forms and Subscriptions 

Qmatic collects information from you when you subscribe to our blog, newsletter, or fill out a form available on this website.  

We collect your email address (for subscriptions) and name, email address, and other information (such as company name and industry), which you voluntarily provide when filling out a form offered on this website.  

We use this data to provide you with the requested information and to send you marketing information about our services.  

We retain and use this information only as long as necessary to manage your subscription, respond to your inquiries, or provide you with the requested material, or to manage an action, promotion, survey, or other site feature in which you have participated. 

Information Collected via Cookies

This website uses cookies. Cookies are small text files which are saved in your computer’s web browser when you visit a website and on later visits these can be fetched from the web browser for various types of applications.

You will see a pop-up consent on our site when you visit. You can choose not to accept cookies but this may impact your user experience. You can also adjust your browser settings to accept/decline specific cookies or to notify you each time a cookie is set.

Most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit or, which includes additional useful information on cookies and how to block cookies using different types of browser.

We use cookies for the following purposes:

  • Session cookies to keep track of chosen language,
  • Analysis of how the website is used by its visitors to improve and adapt the visitors experience on the site with personalized content,
  • Improving and adapting your experience on the website for your type of browser and device,
  • Tailoring of content based on how the users use the website and search terms used,
  • The data gathered by the cookie on the Qmatic platform, as set out above, is used by Google in their platform (Google Analytics) to, based on your behaviour and characteristics, perform automated (profiling) decisions which will direct marketing towards you on other websites using the same system as us. To opt out of being tracked by Google Analytics across all websites visit

Our cookies collect the following information:

  • IP-address
  • Your type of browser and device type
  • The webpage (if any) that led you to the Qmatic website or search terms (if any) entered into a search engine which lead you to the Qmatic website
  • Analysis of your content (e.g. activity logs and direct feedback from you) which is sent or received using an online feature on the website
  • Page response times
  • Download errors
  • Length of visits to certain pages
  • Page interaction information (e g scrolling, clicks and mouse-overs)
  • Methods used to navigate away from the page

This data is stored for a period of 26 months.

Information Collected by Other Means

Information Collected for Sales Purposes

If you have been contacted by us regarding the possible purchase of our goods and services, and if you have subsequently consented to us contacting you again for sales purposes, we have collected personal data regarding you, such as your name, contact details (e-mail address, telephone number and similar), the company you work at, your position and similar.

We will use this data to send you marketing information.

We will only process the personal data for such an amount of time during which we consider your company to be a potential customer and for a maximum period of two years.

As follows below in this Policy, you can at any time withdraw your consent or opt-out from any marketing e-mails.

Information Collected Regarding Contacts at our Customers, Suppliers and other Partners

If you are working at a company that is a customer of, supplier to, or otherwise co-operates with, Qmatic and you are the, or one of the, contact persons of Qmatic at your company, we have collected personal data regarding you, such as your name, contact details (e-mail address, telephone number and similar), the company you work at, your position and similar information.

This information is necessary for Qmatic to fulfill its contractual obligations with your company, for Qmatic's legitimate interest in communicating about its services, and to meet legal obligations, such as maintaining accurate records. We use this data to communicate with you and your company and to inform you about our goods and services.

We will only process the data during the term of the agreement between us and your company and for a maximum period of five years thereafter (unless legally required for longer). 

As follows below in this Policy, you can at any time opt-out from any marketing e-mails.

Sharing Information with Third Parties

Qmatic only uses information as defined in this policy, which means we will never sell, trade, or otherwise share your personally identifiable or anonymized information. This does not include trusted third parties who assist us in operating our website or serving our visitors, provided these partners comply with our privacy guidelines. We may be required to disclose information when required to comply with the law or to protect your or our rights, property, or safety. 

We share the cookie data with Google. To opt out of being tracked by Google Analytics across all websites visit

We also share data collected through this website with third-party software providers, who provide us with software tools used to process the data in accordance with this policy. This involves the data being transferred outside the EU/EEA. We will only transfer your information to a third-party service provider if we are confident that there are adequate protection levels to protect the integrity and security of the processed information and to comply with applicable privacy and data protection laws. When we transfer personal data to a destination outside the EEA, we ensure there are appropriate safeguards to protect the privacy and rights of data subjects, such as: 

EU-US Data Privacy Framework:  
We use the EU-US Data Privacy Framework for transfers to US-based companies that have self-certified and committed to the principles of this framework. This means your data is transferred to companies recognized by the European Commission as providing an adequate level of protection. 

Standard Contractual Clauses:  
Where applicable, we use standard contractual clauses approved by the European Commission that contain standard data protection provisions. 

Binding Corporate Rules:  
Where applicable, we implement binding corporate rules approved by European supervisory authorities to regulate transfers of personal data within our group of companies. 

Security Measures:  
We take additional security measures to ensure that personal data is protected against unauthorized access, use, or disclosure, such as encryption and pseudonymization. 

Where required by law, data is encrypted to make it unrecognizable and unverifiable. 

Links to Other Websites

Qmatic may provide links to other websites that we believe are useful. Though we believe these sites meet our high standards, Qmatic is not responsible for the content, actions or policies of third party websites. Additionally, Qmatic is not responsible for the privacy notices or practices of such websites.

Your Rights

General Rights

  • If you wish to stop receiving marketing communications from us then please click on the "unsubscribe" link at the bottom of the relevant mailing. If you wish to opt-out completely then please contact us by using the details provided above.
  • If you wish for us to delete your information from our records, please contact us using the above contact details and we will respond within a reasonable timeframe. Please note that we may need to retain certain information due to legal requirements and/or for our legitimate business purposes. 

Users from the European Economic Area

If you are from the European Economic Area, you have rights (with some exceptions and restrictions) to:

  • Object to our processing of your personal data, including profiling. 
  • You can object at any time and we will stop processing the information you objected to, unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights, and freedoms; 
  • Request access to your personal data and certain information about it, including a description and copy (in a data-portable format, where applicable) of the personal data and why we are processing it; 
  • Request deletion of your personal data in certain circumstances. Deletion rights do not apply when the data is processed for historical research or statistical purposes;
  • Request correction, rectification, or updating of the personal data we hold about you that is inaccurate;
  • Request restriction of our processing of your personal data in certain situations. If you request this, we may continue to store your personal data but may not process it while the restriction is in place;
  • Withdraw your consent to our use of your personal data. When you use our website, you may be asked to consent to the placement of a cookie. You can withdraw your consent to our processing of your personal data derived from cookies. Withdrawal of your consent does not affect the lawfulness of processing based on consent before its withdrawal;
  • The right to information regarding the processing of your personal data;
  • The right to request confirmation of processing;
  • The right to human intervention in automated decision-making; 
  • Lodge a complaint with your local data protection authority about our collection or use of your personal data. For example, in Sweden, this authority is Integritetsskyddsmyndigheten.

If you exercise any of the above rights and there is any doubt about who you are, we may ask you to provide information that allows us to verify your identity. 

There are no costs associated with exercising these rights. However, we reserve the right to charge reasonable administrative fees in certain situations in accordance with the law, such as for unnecessary repetitive requests or specific cases. 

If you are from the European Economic Area and wish to exercise any of these rights regarding any information we hold about you via this website, please contact us using the above contact details. We will consider and respond to your request in accordance with relevant legislation.

Legal Notice

This website may contain other proprietary notices and copyright information, the terms of which must be observed and followed.

All images on this site are the property of Qmatic and may not be duplicated or copied without Qmatic's permission. 

Information is subject to change or update without notice. Qmatic may also make improvements and/or changes to the products and/or programs described in this information at any time without notice. 

Qmatic accepts no responsibility for the accuracy of the information provided by Qmatic, and the use of such information is at the recipient's risk. Qmatic makes no warranties that any reported problems can be resolved with the use of information provided by Qmatic. By providing information, Qmatic does not grant licenses to any copyrights, patents, or other intellectual property rights. 

Qmatic does not wish to receive confidential or proprietary information from you through our website. Please note that any information or material sent to Qmatic will not be considered confidential by Qmatic. By sending any information or material to Qmatic, you grant Qmatic an unrestricted, irrevocable license to use, reproduce, display, perform, modify, transmit, and distribute those materials or information, and you also agree that Qmatic is free to use any ideas, concepts, know-how, or techniques that you send us for any purpose. 

However, we will not release or otherwise publish your name in connection with the materials or other information you submit to us unless: (a) we obtain your permission to use your name; or (b) we first notify you that the materials or other information you submit to a particular part of this site will be published or otherwise used with your name; or (c) we are required by law to do so. 


Any updates to the privacy policy will be displayed on this page. This page was last updated on July 4, 2024. 

All data processing activities within Qmatic are conducted in accordance with the General Data Protection Regulation (GDPR) and are under constant attention from internal and external data protection specialists. 

All rights reserved.