Leadership

David Larsson joined Qmatic as CEO in 2025. He brings extensive experience from senior executive leadership positions, where he has successfully driven innovation and growth. Before joining Qmatic, he served as CEO of Sileon, a global fintech company that offers an innovative SaaS-based Buy Now Pay Later (BNPL) functionality to banks and fintech companies. Prior to his tenure at Sileon, David held various executive leadership roles, including Chief Operating Officer (COO) at Mekonomen Group. Before that, he spent over 15 years at Microsoft in several senior leadership roles across Scandinavia, the United States, and Latin America. He has a master's degree in economics from Uppsala University and an MBA from the Helsinki School of Economics.

Terrell Tuten joined Qmatic in March 2026 as Managing Director of Qmatic US. He brings over 20 years of experience in customer success, operations, and professional services leadership within high-growth technology organizations. Terrell has a strong track record of building and scaling high-performing teams, launching customer-centric programs, and driving revenue growth through strategic customer partnerships. Prior to rejoining Qmatic, he held senior leadership roles at Turntide Technologies, BrightDrop (a General Motors company), Fabric, and Trax Retail, where he led customer success, account management, and operational functions. Throughout his career, he has played a key role in enabling revenue growth, expanding service capabilities, and delivering measurable improvements in customer performance and satisfaction. Terrell previously served as VP of Operations for Qmatic US from 2009 to 2016, and now returns to lead the next phase of growth in the region. He holds a Master of Information Technology from American InterContinental University and a Bachelor of Science in Journalism & Marketing from Murray State University.

Dasha Leijon joined Qmatic in 2022 and currently serves as Acting Chief Product Officer (CPO). As CPO, she is responsible for defining and executing the company's product vision and strategy, and leading the product team to drive innovation and customer value. Prior to becoming Acting CPO, Dasha held positions as Product Owner and Product Manager, where she was responsible for Qmatic’s SaaS and BI solutions. Before joining Qmatic, Dasha spent over a decade in various roles at global software companies, including DocuSign, UBS, and Sitecore. She brings a wealth of experience in software development and product management. She holds a Master’s Degree in Computer Software Engineering from Dnipro National University.

Tarek Hassaniyeh joined Qmatic in 2012 and currently serves as Vice President of Global Partner Sales. With more than 25 years of international experience across EMEA and APAC, he brings deep expertise in building partner ecosystems, driving channel-led growth, and leading high-performing regional and global sales organizations. During his tenure at Qmatic, Tarek has held several senior leadership roles, including Vice President of Sales for EMEA & APAC and Regional Director for MEA. His responsibilities have included developing multi-region go-to-market strategies, expanding the partner network, and transforming customer-journey solutions across diverse markets. Before joining Qmatic, Tarek held regional channel and sales leadership roles at Avaya and Motorola, covering key emerging markets across EMEA and APAC.

Victor joined Qmatic in November 2025 as CFO. He brings extensive experience in finance and leadership, with a desire to continually improve and foster an innovative, growth-driven culture. Before joining Qmatic, Victor worked as the CFO at DevPort AB (publ), a publicly traded consulting company in Sweden. Prior to that, he served as CFO at KraftPowercon, a global manufacturing company. He also has over 13 years of experience at various audit and accounting firms. Victor holds a bachelor’s degree in business administration from the State University of New York College at Potsdam, with a focus on finance.

Khachatur Muradyan is the Chief Commercial Officer at Qmatic, bringing more than twelve years of leadership across revenue enablement, global presales, and commercial strategy. With deep expertise in building high-performing teams and developing scalable go-to-market models, he has played a central role in strengthening Qmatic’s global partner ecosystem and accelerating the company’s commercial transformation. Before becoming CCO, Khachatur led Qmatic’s worldwide presales organization and later its revenue enablement function, where he focused on operational excellence, leadership development, and aligning sales, product, and partner teams around a unified commercial vision. He holds a Master of Computer Science from Chalmers University of Technology