The Qmatic Blog
In the mid-1980s, during my time at IBM, I remember an “empowerment” initiative that swept through the company. We attended training programs and learned that to be empowered meant we had to take more responsibility and be accountable for the results.
While customers have the power to choose how and when they shop – whether it be online, mobile or via a call centre etc. – half (49%) of consumers confirm the option of being able to visit a physical store to preview items and/or make a purchase is important to them, according to a new Qmatic survey*, “ Great Expectations ”.