The Qmatic Blog
We have entered a brave new world where data and insights rule supreme. Gone are the days when the Mad Men scrambled for the big idea between cocktails…a singular selling idea that could be beamed to the masses over television screens.
A couple of weeks into 2015, I feel it is time to reflect on the last twelve months in the world of Customer Experience. Twelve months is not a particularly long time in the context of a lifetime of experiences, yet it is remarkable what progress can be made in 365 days. If you can remember what you were doing on the 30th December 2013 you will know what I mean!