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4 min read
You could be losing 25% of your serious prospects – do you know why?
Every day, an average of 80% of people who walk into a store will walk out without spending anything. That’s just a fact of retail life. It’s incredibly important that you know exactly how to care for those customers who have decided to make a purchase. Visitors who have a positive interaction with ...
3 min read
A better Customer Journey – Qmatic's Insights from NRF Big Show
From January 15 through 17, Qmatic joined 35,000 retail professionals for the 106th annual NRF Big Show Convention and Expo.[1] We had a great time sharing information and learning about advances in retail and customer experience, networking with peers, and more. The event was a powerful opportunity...
2 min read
The One Thing You Can Do To Improve Your Store This Holiday Season
The holidays are an incredibly busy time of year. For many people, it means additional year-end work responsibilities, special events, time with family and friends, and a longer-than-usual shopping list. And most of us don’t have the luxury (or foresight) to schedule a day off to knock out all of ou...
4 min read
Why Amazon Go is a Mixed Bag for Retailers
In 2014, I wrote an article for Customerthink called Retailers Provide “Amazon Experiences” in the Store. Little did I know then that Amazon already had spent almost two years working on a concept that would translate their online presence into the physical world. The company rolled out that newest ...
4 min read
Why People Should Be at the Heart of Your Retail Strategy
The global retail economy is in the midst of a major revolution. The recent PwC Global Total Retail Survey 2016 Report digs into the digital disruption that defined 2015. The diverse findings come down to this: consumers are in control. As consumers get ever more tech savvy, many practices and expec...
3 min read
Get Mobile - How to Improve Productivity, Personalization, and Profit
Did you know that it’s quite possible that as many as three-quarters of the people who walk into a retail location have never been there before? A recent holiday retail study from Deloitte indicates that 73% of customers intend to visit new or different retailers this holiday season. What that means...
3 min read
Inspire and Reward Your Shoppers this Holiday Shopping Season
The brick and mortar store long stood as the paragon of the holiday shopping experience. No longer. Consumers are simply too time pressed and cost sensitive to limit their shopping to physical stores. With mobile and online channels becoming increasingly pervasive, retail studies are confirming that...
2 min read
Omnichannel Retail Satisfies Shoppers (and Makes You Money)
I recently bought a new coat. Not being much of a shopper, I gave the task to my wonderful wife. As it turns out, letting her pick out a coat for me wasn’t really practical. Choosing style and appearance, yes (she has great taste). Selecting fit and feel, not so much.So I did the next best thing. I ...