Click & Collect helps ICA Maxi Karlstad grow e-commerce

ICA Maxi Karlstad (Sweden) is a grocery store within the Nordic retail chain ICA. With the help of the Qmatic Click & Collect solution, ICA Maxi Karlstad's e-commerce is increasing rapidly in popularity.

ICA Maxi in Karlstad initially ran the online store using their own solution for pick up, but have now switched to using the Click & Collect solution developed by Qmatic together with ICA Sverige AB. This spring, the stores drive thru area opened, making the process very smooth for online customers.

Store Manager Christer Johansson believes simplicity is the key. He says that the greatest benefit for the customers is that they don’t need to park and go into the store to pick up their groceries.

Source: Dagens Handel (Swedish online retail magazine)