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2 min read
How Personalization Drives Better Experiences
Consumers are no longer coming to physical stores for the selection or the prices. They can usually find better alternatives to both online. They’re coming for the experience. Libraries, museums and other public buildings are seeing this shift, too. These industries are feeling increased pressure to...
1 min read
Putting Mobile-assisted Service Technology in the Hands of Your Staff
The era of wearable computing has already started and companies are starting to explore ways to improve their operations and customer experiences using new types of devices Retailers are beginning to experiment with wearable technology and devise strategies to complement the capabilities of their ex...
2 min read
So digitally speaking, who owns the customer?
Since the first caveman sold the secret of fire to his neighbour, people have been asking, “Who owns the customer?” Admittedly those that are doing the asking are usually management consultants. The rest of us are generally too busy selling stuff. Examining the functions of any enterprise tends to s...
3 min read
How to transform the citizen experience in the digital age
Governments in countries all over the globe are put in front of great challenges on how to deliver services to their citizens in an effective and efficient way. In the age of the customer, the power has shifted from the service provider to the customer. Empowered citizens increasingly demand more go...
2 min read
Hey What’s the Big Idea
We have entered a brave new world where data and insights rule supreme. Gone are the days when the Mad Men scrambled for the big idea between cocktails…a singular selling idea that could be beamed to the masses over television screens. Today it is all about customer experiences that occur across the...
1 min read
Using Mobile Queuing Appointments to Improve Customer Experiences
The mobile revolution will inevitably transform most companies business in the next decade and it will trigger a more radical transformation toward systems of engagement. Mobile engagement empowers people to take the next most likely action in their immediate context and in their moments of need. A ...
2 min read
Retailers Provides “Amazon Experiences” in the Store
In today’s highly competitive business climate, being able to attract, serve and satisfy more customers is a key to success and increasing revenue. A happy customer is more likely to be a loyal one, a customer coming back to your store. Retaining customers and keeping them loyal to your brand is a c...
2 min read
How to Increase Sales With 80% With Smarter Context Marketing and Digital Signage
A popular solution to deliver messages to customers interacting in a physical environment is Digital Signage. Digital signage is used in department stores, schools, libraries, office buildings, medical facilities, airports, train and bus stations, banks, auto dealerships and other public venues. Typ...