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1 min read
When is a passenger not a passenger?
The answer is simple, when they are a customer. I have just flown from London to Atlanta via British Airways. As they usual announcements were being made something really struck me. They no longer use the term passenger. The term was replaced with the far more meaningful word, customer. It struck me...
1 min read
Prepare for a very different experience and bring your phone, fully charged.
Some time ago my colleague Viktor invited the whole marketing team at Qmatic to dinner. He was very persuasive but yet cryptic. The only thing he said was: “Prepare for a very different experience and bring your phone, fully charged”. Being in the business of customer experience management I am sure...
2 min read
Digital signage reinvented – Integrating context marketing with the customer journey
When a customer comes to visit they go through a journey. The journey comprises a set of experiences. Those experiences shape how the customer will react as you deliver your messages and offer them different products and services. That journey is crucial to maximising the value of your customer’s vi...
2 min read
iBeacons, the Internet of Things and how this relates to great service
More than ever before, success depends on being able to offer a customer experience that is unique and more attractive than the competition. An experience that empowers customers so that they can decide the best way to interact with a service provider, e.g., a store, a bank branch, a public office, ...
2 min read
The importance of customer experience for governments
From city halls and tax offices to embassies and consulates, finding ways to make the best use of resources to meet centrally set targets at the lowest cost is a top priority. But what about citizens’ experiences, do they really matter or is everything about cost? Governments in countries all over t...
2 min read
A simple way to keep customers in the store for a longer time and to get them to buy more
If you are a retailer you know that research indicates that 75% of purchasing decisions are made when the customer is in-store yet nearly 80% of customers often leave the store without buying anything. You also know that people in the store are more likely to buy something they already know about th...
1 min read
The story about Mr. Smith and his painful and enjoyable journeys
Mr. Smith has been a regular customer of his bank for 15 years. Almost out of habit, really. Some would call it loyalty. He’s been relatively happy with the service, but lately, well, he’s starting to feel left out. Questioning the bank’s commitment to serving his needs – and wondering if they care....
1 min read
Shoppers using multiple retail channels spend more money
In today’s highly competitive business climate, being able to attract, serve and satisfy more customers is a key to success and increasing revenue. A happy customer is more likely to be a loyal one, a customer coming back to your store. By this I mean a customer who enjoys spending time and money in...