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The Qmatic Team
2 min read
The One Thing You Can Do To Improve Your Store This Holiday Season
The holidays are an incredibly busy time of year. For many people, it means additional year-end work responsibilities, special events, time with family and friends, and a longer-than-usual shopping list. And most of us don’t have the luxury (or foresight) to schedule a day off to knock out all of ou...
4 min read
Why Amazon Go is a Mixed Bag for Retailers
In 2014, I wrote an article for Customerthink called Retailers Provide “Amazon Experiences” in the Store. Little did I know then that Amazon already had spent almost two years working on a concept that would translate their online presence into the physical world. The company rolled out that newest ...
4 min read
Why People Should Be at the Heart of Your Retail Strategy
The global retail economy is in the midst of a major revolution. The recent PwC Global Total Retail Survey 2016 Report digs into the digital disruption that defined 2015. The diverse findings come down to this: consumers are in control. As consumers get ever more tech savvy, many practices and expec...
3 min read
Inspire and Reward Your Shoppers this Holiday Shopping Season
The brick and mortar store long stood as the paragon of the holiday shopping experience. No longer. Consumers are simply too time pressed and cost sensitive to limit their shopping to physical stores. With mobile and online channels becoming increasingly pervasive, retail studies are confirming that...
2 min read
Omnichannel Retail Satisfies Shoppers (and Makes You Money)
I recently bought a new coat. Not being much of a shopper, I gave the task to my wonderful wife. As it turns out, letting her pick out a coat for me wasn’t really practical. Choosing style and appearance, yes (she has great taste). Selecting fit and feel, not so much.So I did the next best thing. I ...
3 min read
Clicking is simple. Collecting should be too.
Click & Collect (C&C) is not a new concept to retailers or to customers. Earlier this year, it was estimated that retailers are fulfilling up to 70% of their online orders in-store.[1] It’s an attractive – and demanded – part of customer service and many retailers are starting to realise mea...
3 min read
Are you Successfully Removing Experience Gaps from Your Omnichannel Retail Journey?
As recently as 2014, leading analysts including Forrester, Accenture, IDC, Ipsos MediaCT, Sterling Brands and Google Think were building a case for the omnichannel model.[1] It was considered a competitive advantage that most retailers were unable to leverage. It has rapidly evolved from being somet...
2 min read
Your Path to Success is Paved with Customer Journey Intelligence
Throughout recent history, many efforts have been made to understand what people consider to be ‘fair’ when it comes to the process of pursuing and waiting for the service they need from a provider. Adrian Swinscoe is a consultant, researcher, economist, and former teacher who – like Qmatic – cares ...