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Jenny Videsparv
Jenny Videsparv is a senior marketing executive with more than a decade of experience leading global brand transformation, enterprise marketing, and commercial growth across international organizations. As Head of Marketing at Qmatic, she leads the global marketing and communications strategy and is accountable for the company’s brand positioning, narrative, and brand governance across markets. Previously, she held senior marketing and brand leadership roles at Ework, Teleperformance, and PWR Group. She holds a bachelor’s degree in International Relations from Stockholm University and a bachelor’s degree in Strategic Communication and PR from Berghs School of Communication.
4 min read
Streamlining patient journey for a more efficient lab
Running a lab can be overwhelming. From checking in patients, collecting specimens, running analyses, and relaying results to patients and providers, it is easy to lose sight of a critical component - the overall patient experience. Since the Affordable Care Act (ACA) was passed in 2010, patient exp...
2 min read
Three Ways to Reduce Government Wait Time and Create a More Efficient Visit
Let’s state this simply: Visitors to a government office are more than a number. But that said, sometimes that number is large, and each visitor can have complex needs. The government employees honestly want to help but are often expected to be miracle workers. They can feel under-resourced and over...
3 min read
Modernizing the DMV Experience: Putting the Citizen in the Driver’s Seat
What if I told you that the Department of Motor Vehicles is a perfect example for self-improvement? It’s human nature to try to better ourselves. We champion people who see the need for self-improvement and take the necessary steps. We all can do it. Even the Department of Motor Vehicles. Like most ...
3 min read
Citizen experience management is revitalizing government agencies
At a time when citizens are demanding better service, government agencies are striving to find solutions for how to make it happen. The Biden administration recently updated guidance from the Office of Management and Budget [OMB] to improve customer experience. This executive order directs agencies ...
3 min read
How actual and perceived waiting time affects customer satisfaction
One could argue that perception is reality. If people perceive that they’re waiting in line too long, they will become frustrated, and their entire retail experience will be diminished. And it doesn’t matter if the wait time was reasonable — it’s their perception that matters. Studies, as well as pe...
3 min read
What is customer flow and how to optimize it
Back in the 1960s, there was the Age of Aquarius, and more recently, the Information Age. Today, the world is fully invested in the Age of the Experience, which is prompting smart forward-thinking retailers to give customers the most memorable experience based on strategic customer flow from the mom...
2 min read
Effective scheduling: Advanced features to improve your appointment management
Today, most service providers enable appointment scheduling for visitors. But the way organizations manage appointments varies. In this article, I’ll describe some features which will streamline your scheduling process regardless of your industry or size. The benefits of appointment scheduling If yo...
2 min read
How to maintain social distancing when reopening government offices
During the past year, government offices around the world have closed down many of their services to the public. With vaccinations taking place, public offices should be able to reopen, but with a backlog of cancelled visits, the demands on their services will be bigger than ever. Here I will tell y...