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Jenny Videsparv
Jenny Videsparv is a senior marketing executive with more than a decade of experience leading global brand transformation, enterprise marketing, and commercial growth across international organizations. As Head of Marketing at Qmatic, she leads the global marketing and communications strategy and is accountable for the company’s brand positioning, narrative, and brand governance across markets. Previously, she held senior marketing and brand leadership roles at Ework, Teleperformance, and PWR Group. She holds a bachelor’s degree in International Relations from Stockholm University and a bachelor’s degree in Strategic Communication and PR from Berghs School of Communication.
2 min read
Queue management systems in hospitals
When visiting healthcare facilities, patients are generally worried, stressed, and sometimes even in pain. Therefore, hospitals need to create a comfortable environment. In this article, I've shared my recommendations on what to consider when you want to improve the patient experience.Healthcare fac...
2 min read
What is a customer journey map?
The customer journey map (CJM) is a design thinking tool, a method to develop innovation that focuses on people in order to overcome challenges and meet needs. It allows you to visualize each of the stages of the customer journey on a map; from when a person discovers a need, to when they become a c...
2 min read
How a lobby management system can improve social distancing
Lobby management is the process of managing and optimizing the arrival of visitors or customers in your lobby or waiting area, to improve both the customer experience and staff efficiency. Just like queue management and customer journey management, it aims to streamline and optimize the customer jou...
2 min read
Safe queuing and crowd control in grocery stores and pharmacies
Some services are necessary even during a crisis such as the Covid-19 outbreak. For instance, grocery stores and pharmacies need to remain open in one way or another to provide citizens with essential goods. To reduce the number of people and practice social distancing in stores, some retailers may ...
2 min read
Minimize clinic waiting times to avoid virus spread
In times of coronavirus breakouts and in the middle of the regular influenza season, there is an ongoing debate on how to avoid spreading of infections. One should point out that people suspected to carry the corona virus are treated with extra care, but it actualizes the never-ending story of the r...
2 min read
Reducing Long Waiting Time: Tips
How to reduce waiting time is an essential question among managers, especially since long waiting times in businesses lead to poor experiences among visitors and an unhealthy work environment. There are many ways to solve this problem. In the following, I will highlight the importance of streamlinin...
2 min read
Queue management systems in banks
As people's expectation continuously increase, banks need to offer a great customer experience, both online and offline. In this article, I'll explain how you can improve the customer experience by managing your queues. Over the last decade, the nature of banking has evolved. Today, much of the trad...
2 min read
How to Solve Queuing Problems
A crucial factor in solving a queuing problem is managing the customer's perceived service level. In this article, I'll go through my definition of a queuing problem and how to solve it by improving the customer's waiting experience. Solving queuing problems should be a top priority of any service p...