.svg)
.svg)
.svg)
.svg)
Jenny Videsparv
Jenny Videsparv is a senior marketing executive with more than a decade of experience leading global brand transformation, enterprise marketing, and commercial growth across international organizations. As Head of Marketing at Qmatic, she leads the global marketing and communications strategy and is accountable for the company’s brand positioning, narrative, and brand governance across markets. Previously, she held senior marketing and brand leadership roles at Ework, Teleperformance, and PWR Group. She holds a bachelor’s degree in International Relations from Stockholm University and a bachelor’s degree in Strategic Communication and PR from Berghs School of Communication.
2 min read
The benefits of investing in patient journey management
Patient journey management can remove major blocks and frustrations facing patients and staff alike, so integrating is understandably considered a priority by many. Read on to discover the hurdles you’ll have to overcome, and the benefits you’ll get from doing so. For healthcare, demands on workers ...
2 min read
How to Reduce Customer Complaints
Taking into account healthcare trends and improving the quality of care thanks to the right patient journey management can help you reduce customer complaints. If you work in the healthcare sector, you’ve probably noticed that patient expectations are rising rapidly, right? Patients who are used to ...
2 min read
Seven top tips for improving your Citizen Flow Strategy
Public service users’ expectations are rising. We recently undertook a global research survey of over 600 decision makers across healthcare and public services – and 54% said citizens are complaining more about waiting or queuing than they were a year ago. But if you have skills shortages, increased...
2 min read
A New Year’s Letter from Qmatic President & CEO, Robert Ekström
Qmatic President and CEO Robert Ekström reflects on 2016 and Qmatic's priorities in 2017 to provide innovations that meet real needs for our customers across the globe. “Positive energy breeds positive energy and a smile most often generates another one back. So very simple but so often hard to live...
3 min read
Get Mobile - How to Improve Productivity, Personalization, and Profit
Did you know that it’s quite possible that as many as three-quarters of the people who walk into a retail location have never been there before? A recent holiday retail study from Deloitte indicates that 73% of customers intend to visit new or different retailers this holiday season. What that means...
2 min read
How to Make Your Customers Want to Play the Waiting Game
Think of the last time you… • Went to the store • Renewed a license • Visited the doctor • Stopped at the bank... Each errand had its own specific purpose. But we would venture to say that all had one thing in common – it required that you wait, likely in a checkout line or for a service provider. F...
2 min read
How Personalization Drives Better Experiences
Consumers are no longer coming to physical stores for the selection or the prices. They can usually find better alternatives to both online. They’re coming for the experience. Libraries, museums and other public buildings are seeing this shift, too. These industries are feeling increased pressure to...
1 min read
Putting Mobile-assisted Service Technology in the Hands of Your Staff
The era of wearable computing has already started and companies are starting to explore ways to improve their operations and customer experiences using new types of devices Retailers are beginning to experiment with wearable technology and devise strategies to complement the capabilities of their ex...