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Jenny Videsparv
Jenny Videsparv is a senior marketing executive with more than a decade of experience leading global brand transformation, enterprise marketing, and commercial growth across international organizations. As Head of Marketing at Qmatic, she leads the global marketing and communications strategy and is accountable for the company’s brand positioning, narrative, and brand governance across markets. Previously, she held senior marketing and brand leadership roles at Ework, Teleperformance, and PWR Group. She holds a bachelor’s degree in International Relations from Stockholm University and a bachelor’s degree in Strategic Communication and PR from Berghs School of Communication.
2 min read
The Future of Retail Customer Journeys
Shopper expectations are evolving faster than retailers are innovating and they expect to be put at the center of the shopping experience. Shoppers have a new and maturing set of expectations of retail. Many of the shifting attitudes of customers are being led by people currently between the age of ...
2 min read
Hey What’s the Big Idea
We have entered a brave new world where data and insights rule supreme. Gone are the days when the Mad Men scrambled for the big idea between cocktails…a singular selling idea that could be beamed to the masses over television screens. Today it is all about customer experiences that occur across the...
2 min read
Sweeping the steps of Customer Experience in 2014′ – out with the old and in with the new for 2015
A couple of weeks into 2015, I feel it is time to reflect on the last twelve months in the world of Customer Experience. Twelve months is not a particularly long time in the context of a lifetime of experiences, yet it is remarkable what progress can be made in 365 days. If you can remember what you...
1 min read
For Success with Employee Empowerment, Work Backward from the Customer
In the mid-1980s, during my time at IBM, I remember an “empowerment” initiative that swept through the company. We attended training programs and learned that to be empowered meant we had to take more responsibility and be accountable for the results. Yet despite more empowered employees, IBM perfor...
2 min read
Customer journey through mobile devices
I hate to wait in line. And I imagine you might too. How much of an impact do you think this modern-day shopping temperament has on your business? I find myself waiting for service in stores way too often. In those situations, I usually bring up my smartphone to kill some time while thinking: “Would...