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Jenny Videsparv
Jenny Videsparv is a senior marketing executive with more than a decade of experience leading global brand transformation, enterprise marketing, and commercial growth across international organizations. As Head of Marketing at Qmatic, she leads the global marketing and communications strategy and is accountable for the company’s brand positioning, narrative, and brand governance across markets. Previously, she held senior marketing and brand leadership roles at Ework, Teleperformance, and PWR Group. She holds a bachelor’s degree in International Relations from Stockholm University and a bachelor’s degree in Strategic Communication and PR from Berghs School of Communication.
2 min read
How to Improve Communication along the Patient Journey
The main problem that patient face while waiting is uncertainty. Patients often don’t know is how long the wait will be or what to do. That uncertainty can damage the patient experience. A great patient experience is based on the healthcare providers ability to deliver a clear, fair and obvious proc...
3 min read
What is linear queuing?
In this blog post we’ll discuss the oldest and most common way to manage queues and waiting – Linear Queuing. But what does it exactly stand for, and how does it differentiate compared to other types of queuing principles? Learn all about the important factors when designing a linear queue, the bene...
2 min read
What is Virtual Queuing?
One of the main types of queuing is virtual queuing, but what does it exactly stand for, and how does it differentiate compared to other types of queuing principles? In this blog post you can learn about the important factors when designing a virtual queue, the benefits of virtual queuing, and when ...
3 min read
How to Reduce Customer Wait Times with Automation
No rule says customer experience (CX) excludes government agencies. However, it’s challenging enough for enterprise business to implement CX strategies, meaning it’s even more so for governments with the uphill battle of limited budgets, staff shortages and hiring freezes. No matter the business sec...
1 min read
How to Manage Operational and Cost Efficiencies for a Better Citizen Journey
Public services thrive when they find the right balance of quality of service and efficiency, without excessive cost. For citizens that rely on the public service, their experience is made up of a combination of both elements. A quality service will only be a good experience if it doesn’t take too l...
2 min read
How managed service can facilitate your customer journey management
You have probably heard about managed service if you work with IT or deal with IT solutions. Why is the trend going towards more solutions on managed service, and is there a reason to consider managed service for customer journey management? General trends in managed services IT investments in manag...
2 min read
Why Mobile Patient Concierge Solutions are Essential in Future Healthcare
In this article, we will explain why mobile patient concierge solutions are strategic for future healthcare providers. As a healthcare organization, you’re usually judged by the quality of service you offer to patients and the number of patients you are able to successfully support. The overall pati...
2 min read
5 reasons to encourage Customer Feedback in Public Services
For public services, customer feedback is often feared as much as it’s appreciated, usually because feedback is only supplied if a visitor has a negative experience, with the vast majority of visitors not bothering to leave feedback at all. However, customer feedback is not something to be feared, i...