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Jenny Videsparv
Jenny Videsparv is a senior marketing executive with more than a decade of experience leading global brand transformation, enterprise marketing, and commercial growth across international organizations. As Head of Marketing at Qmatic, she leads the global marketing and communications strategy and is accountable for the company’s brand positioning, narrative, and brand governance across markets. Previously, she held senior marketing and brand leadership roles at Ework, Teleperformance, and PWR Group. She holds a bachelor’s degree in International Relations from Stockholm University and a bachelor’s degree in Strategic Communication and PR from Berghs School of Communication.
3 min read
How to Reduce Customer Wait Times with Automation
No rule says customer experience (CX) excludes government agencies. However, it’s challenging enough for enterprise business to implement CX strategies, meaning it’s even more so for governments with the uphill battle of limited budgets, staff shortages and hiring freezes. No matter the business sec...
1 min read
How to Manage Operational and Cost Efficiencies for a Better Citizen Journey
Public services thrive when they find the right balance of quality of service and efficiency, without excessive cost. For citizens that rely on the public service, their experience is made up of a combination of both elements. A quality service will only be a good experience if it doesn’t take too l...
2 min read
How managed service can facilitate your customer journey management
You have probably heard about managed service if you work with IT or deal with IT solutions. Why is the trend going towards more solutions on managed service, and is there a reason to consider managed service for customer journey management? General trends in managed services IT investments in manag...
2 min read
Why Mobile Patient Concierge Solutions are Essential in Future Healthcare
In this article, we will explain why mobile patient concierge solutions are strategic for future healthcare providers. As a healthcare organization, you’re usually judged by the quality of service you offer to patients and the number of patients you are able to successfully support. The overall pati...
2 min read
5 reasons to encourage Customer Feedback in Public Services
For public services, customer feedback is often feared as much as it’s appreciated, usually because feedback is only supplied if a visitor has a negative experience, with the vast majority of visitors not bothering to leave feedback at all. However, customer feedback is not something to be feared, i...
2 min read
The benefits of investing in patient journey management
Patient journey management can remove major blocks and frustrations facing patients and staff alike, so integrating is understandably considered a priority by many. Read on to discover the hurdles you’ll have to overcome, and the benefits you’ll get from doing so. For healthcare, demands on workers ...
2 min read
How to Reduce Customer Complaints
Taking into account healthcare trends and improving the quality of care thanks to the right patient journey management can help you reduce customer complaints. If you work in the healthcare sector, you’ve probably noticed that patient expectations are rising rapidly, right? Patients who are used to ...
2 min read
Seven top tips for improving your Citizen Flow Strategy
Public service users’ expectations are rising. We recently undertook a global research survey of over 600 decision makers across healthcare and public services – and 54% said citizens are complaining more about waiting or queuing than they were a year ago. But if you have skills shortages, increased...
2 min read
A New Year’s Letter from Qmatic President & CEO, Robert Ekström
Qmatic President and CEO Robert Ekström reflects on 2016 and Qmatic's priorities in 2017 to provide innovations that meet real needs for our customers across the globe. “Positive energy breeds positive energy and a smile most often generates another one back. So very simple but so often hard to live...