Tarek Hassaniyeh

Tarek Hassaniyeh joined Qmatic in 2012 and currently serves as Vice President of Global Partner Sales. With more than 25 years of international experience across EMEA and APAC, he brings deep expertise in building partner ecosystems, driving channel-led growth, and leading high-performing regional and global sales organizations. During his tenure at Qmatic, Tarek has held several senior leadership roles, including Vice President of Sales for EMEA & APAC and Regional Director for MEA. His responsibilities have included developing multi-region go-to-market strategies, expanding the partner network, and transforming customer-journey solutions across diverse markets. Before joining Qmatic, Tarek held regional channel and sales leadership roles at Avaya and Motorola, covering key emerging markets across EMEA and APAC.