A queue management system brings a lot of value to service providers and customers. Among other things, it can significantly improve customer experience, increase operational efficiency, and provide businesses and organizations with data to make informed decisions.
There are a lot of factors to be taken into account when choosing whether a solution will fulfill your organization’s needs. In this article, we will give an explanation of the important things to consider when investing in a queue management system.
What to consider when choosing a queue management system: The essential factors
Virtual queuing solutions
The use of technology in daily life keeps increasing, and customers are used to having the convenience of managing things virtually when possible. This is also accelerated by COVID-19 pandemic, which requires most businesses to change and embrace digitalization.
This also applies to queue management. For customers, the level of convenience, comfort, and freedom they have with virtual queuing is incomparable to the traditional queuing. Some of the things customers can do with virtual queuing solutions:
- Wait remotely
- Checking-in virtually
- Have the ability to book appointments at their preferred time
The convenience that it brings improves customer experience tremendously.
Integration of all touch points in the customer journey
Queue management is only a part of the customer journey. Your interaction with customers begins before they arrive at your premises (pre-arrival), right through to after they’ve been served (post-service). For this reason, queue management is also referred as customer journey management. The pre-arrival touch point, for example, is appointment booking. Getting customer feedback after the service, which is essential for service improvements, is also a part of the customer journey.
It’s important that you have an integrated queue management system that covers the each of the touch points in the journey, so you can provide seamless customer experience. Having a system that covers the entire journey will also give you in-depth insights into the service performance, customer behavior and their experience. This is useful for driving improvements and efficiency.
Various departments within your organization have a range of systems they use in their day-to-day work. The solution needs to be able to integrate seamlessly with these systems, and allow additional third-party features to be built on top if required.
Real time monitoring
Monitoring operations in real-time is always an advantage, but it’s an essential part for any organizations that provide service to customers. With real-time data in a queue management system, a branch manager or the person responsible on-site, can make decisions based on the current situation. For example, if the waiting time for a certain service is too long or if there are too many people in one line, they can decide to open another counter. Having this information on a real-time dashboard helps your organization to operate effectively and efficiently.
Comprehensive analytics and reports
While real-time data is important for monitoring your operation, comprehensive analytics and reports are also important to get a complete picture of your performance over time. This will also give you an overview of the peak and low periods, average wait and service times, staff performance, and customer experience.
Many organizations want to accommodate customers in digital and/or physical environments, especially if they deal with customers in a range of demographics. It’s important to make sure you provide a smooth customer experience for every single one. An omnichannel, integrated queue management solution is essential to make sure your service is accessible through various channels, without any gaps.
The growth of your organization is something important to keep in mind when thinking about investing in a queue management system. As your organization grows, you might want to expand your services or increase your capacity to handle more customers and their demands. Choose a queue management solution that is scalable and can support your organization’s changes without disruption.
For large businesses and organizations with more than one branch, having a system with centralized management is important to monitor and control operations across all the branches. This will allow you to sustain a high-performing environment for staff, as it gives them better oversight and makes routine tasks easier. With centralized management, any changes like software installations or updates can be performed from one location (instead of having to do it in each branch), improving the overall efficiency.
When it comes to data and analysis, a centralized queue management system provides the ability to streamline all the data and information from all branches. It also improves the information flow as it enables the data and information to be shared across departments. This way, decision makers can benefit from having the complete picture of the overall business.
Ease of configuration and personalization
Each business or organization has specific requirements, and so do their customers. What fits one organization might not be the same for the others, so the solution should be configurable to manage all the different requirements. This includes, but not limited to, the average number of customers served daily, the number of staff and the distribution, average serving time, and the type(s) of service you provide.
It’s also important that the user interface of the queue management system is aligned to your brand’s identity. So having a system that is easy to personalize is a definite plus.
As explained above, a customer journey extends beyond the time customers arrive and get served. This is why queue management is often referred as customer journey management, which covers the the entire path customers go through.
If you would like to get deeper insights about the important factors to consider when choosing a customer journey management (CJM) for government agencies, download our guide and checklist below.