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Jenny Videsparv
Jenny Videsparv is a senior marketing executive with more than a decade of experience leading global brand transformation, enterprise marketing, and commercial growth across international organizations. As Head of Marketing at Qmatic, she leads the global marketing and communications strategy and is accountable for the company’s brand positioning, narrative, and brand governance across markets. Previously, she held senior marketing and brand leadership roles at Ework, Teleperformance, and PWR Group. She holds a bachelor’s degree in International Relations from Stockholm University and a bachelor’s degree in Strategic Communication and PR from Berghs School of Communication.
4 min read
The end of waiting: Why the next decade will be defined by experience infrastructure
What Is Experience Infrastructure? Why It Will Define the Next Decade of Service Delivery There is a moment in every industry when the existing language stops making sense. Terms that once defined a category begin to feel outdated not because they are wrong, but because they no longer capture what i...
4 min read
AI Is Making the Physical World More Complex: That’s Where the Real Opportunity Is
For years, the narrative around AI has pointed in one direction: toward a fully digital world where physical services gradually fade away. Government offices would shrink, bank branches would disappear, and even healthcare interactions would move entirely online. But that future isn’t unfolding as e...
5 min read
A Ticket to the Future: How Qmatic, a Visit from Royalty and Our Partners Shaped the Way the World Waits
Image description: Their Majesties the King and Queen of Sweden during an official visit to Qmatic headquarters. Archival photograph, used with respect. This image is used for historical and editorial purposes only. In the late 1980s, something remarkable happened at a small but ambitious company in...
3 min read
Queue Management: How to Manage Customers' Waiting Experience
What should businesses look for when trying to improve customer experiences? Easy, how to reduce frustration amongst customers. A lot of customer frustration lies in the amount of time they have to wait until they get assistance. A key component to consider in any business when trying to improve cus...
3 min read
The benefits of improving customer experience in your business
With the right design and implementation, an improved customer experience can greatly impact your business and organization. But you might ask yourself: Is it worth allocating time and resources to ensure my customers have a good experience? In this article, we’ll investigate the benefits of custome...
4 min read
Want to deliver better customer experiences? Invest in a self-service kiosk.
Would you rather wait in a long line, not knowing where you are in a queue and if you have to go to another counter? Or, would you prefer to know how long the wait will be, where you are in a queue, who will be serving you, and how long your visit will take from start to finish? If you're like most ...
3 min read
How the Patient Experience in Hospitals Can Influence Better Overall Health Outcomes
Not wanting to hang around a hospital is universal. Patients are nervous, scared, and likely in pain. It certainly can make for an uncomfortable and unhealthy situation. However, by creating a more thoughtful and deliberate patient flow, you can create a better patient experience and put your patien...
5 min read
Unlocking the Power of Customer Feedback
Instead of guessing what your customers want and how you can enhance your interactions with them, wouldn't you rather know? While soliciting feedback can be a hair-raising experience, it's also one of the best tools in your arsenal for building better customer experiences. Collecting customer feedba...