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Javier Medina
Javier Medina is Channel Director for South Europe & LATAM at Qmatic, where he leads business growth across Spain, Italy, Portugal, and Latin America through partner ecosystems and strategic sales initiatives. With over 14 years at Qmatic, Javier has held multiple leadership roles across sales, marketing, and business development, with deep expertise in customer experience solutions for regulated sectors such as banking, healthcare, and public services. Based in Madrid, he combines commercial strategy with strong regional market insight to drive scalable, partner-led growth.
5 min read
Speed Was Never the Problem. Variability Was: AI in Customer Journey Management
In our previous article, we explored how AI is making the physical world more complex, not less, and why that complexity is creating a new kind of opportunity. But there is another layer to that shift that is easier to overlook. As systems become more advanced, more connected, and more intelligent, ...