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1 min read
How you drive that extra item into the shopping basket
The ability to get a shopper to buy just one more item, when they are in the store, is the holy grail of retail. When you consider how many millions of shoppers visit stores every day week and year, it’s easy to do the math. I have been asked the question on a many occasions by retailers, how do you...
2 min read
How iBeacons can improve customer experience
Even with the current technology hype around iBeacons and BLE, most people probably have never heard of it. But since Apple last year subtly introduced iBeacon as part of iOS 7, more and more companies are now taking advantage of the feature and are launching early products and services. What is iBe...
2 min read
Why 90% of Your Customers Leave After a Single Bad Experience – And What To Do About It
In today’s highly competitive business climate, being able to attract, serve and satisfy more customers is a key to success and increasing revenue. A happy customer is more likely to be a loyal one, coming back to your store. Retaining customers and keeping them loyal to your brand is a challenge th...
2 min read
Why we have queues - and what to do about it
The reason queues form, in essence, is simple: there are more customers than people to serve them. In many, if not most, instances this is a good thing. How they are queuing, though, may be down to a range of factors. Queues that form spontaneously may follow a route that is dictated by space constr...