What if you used personality analysis to guide customer journeys?

A new study on personality types from Northwestern University sheds new light on how personality works, and how it can be used to understand people better.

The new study from Northwestern University is based on survey responses from more than 1.5 million people around the world. It shows four new personality types - average, reserved, self-centered and role model, and also that personality shifts over time. This, of course, makes sense. We do exhibit very different behavior as teenagers compared to our more mature selves 20-30 years later.

To us at Qmatic this raises the question: Can we use personality as a basis for better customer journey? The current Gold Standard is doing segmentation on behavior and demographics to come up with more relevant customer journey maps. But, could personality be a better approach, or maybe an added component in the segmentation?

If you are interested in the art of profiling your customers we recommend you have a look at our guide: Based on a survey of more than 2000 people it outlines the 5 main consumer profiles for retail and how to suit their needs. And you learn how to build great customer experiences by recognizing the customer profiles relevant for your brand.