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2 min read
Retailers Provides “Amazon Experiences” in the Store
In today’s highly competitive business climate, being able to attract, serve and satisfy more customers is a key to success and increasing revenue. A happy customer is more likely to be a loyal one, a customer coming back to your store. Retaining customers and keeping them loyal to your brand is a c...
2 min read
How to Increase Sales With 80% With Smarter Context Marketing and Digital Signage
A popular solution to deliver messages to customers interacting in a physical environment is Digital Signage. Digital signage is used in department stores, schools, libraries, office buildings, medical facilities, airports, train and bus stations, banks, auto dealerships and other public venues. Typ...
1 min read
82% of Retailers Believe they Provide a High Level of Customer Experience, but 72% of Consumers Disagree
It’s the age of the customer and retailers are getting serious about how they implement and manage the customer experience. Today’s consumers live multi dimensional, multi platform lives and their buying behaviours reflect the same complex dynamics. These days it’s rare for a customer to be a ‘purel...
3 min read
The Key Challenges for Banks in the age of the Customer
Bank customers have more choices in how, when, and where they can do their banking today. Changing a bank is easy and engagement with one specific bank is not lifelong anymore. Simply put, customers are prepared to walk away from their bank if their expectations are not met. A Cap Gemini* study on g...