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2 min read
The importance of customer experience for governments
From city halls and tax offices to embassies and consulates, finding ways to make the best use of resources to meet centrally set targets at the lowest cost is a top priority. But what about citizens’ experiences, do they really matter or is everything about cost? Governments in countries all over t...
2 min read
A simple way to keep customers in the store for a longer time and to get them to buy more
If you are a retailer you know that research indicates that 75% of purchasing decisions are made when the customer is in-store yet nearly 80% of customers often leave the store without buying anything. You also know that people in the store are more likely to buy something they already know about th...
1 min read
The story about Mr. Smith and his painful and enjoyable journeys
Mr. Smith has been a regular customer of his bank for 15 years. Almost out of habit, really. Some would call it loyalty. He’s been relatively happy with the service, but lately, well, he’s starting to feel left out. Questioning the bank’s commitment to serving his needs – and wondering if they care....
1 min read
Shoppers using multiple retail channels spend more money
In today’s highly competitive business climate, being able to attract, serve and satisfy more customers is a key to success and increasing revenue. A happy customer is more likely to be a loyal one, a customer coming back to your store. By this I mean a customer who enjoys spending time and money in...