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3 min read
Inspire and Reward Your Shoppers this Holiday Shopping Season
The brick and mortar store long stood as the paragon of the holiday shopping experience. No longer. Consumers are simply too time pressed and cost sensitive to limit their shopping to physical stores. With mobile and online channels becoming increasingly pervasive, retail studies are confirming that...
2 min read
Omnichannel Retail Satisfies Shoppers (and Makes You Money)
I recently bought a new coat. Not being much of a shopper, I gave the task to my wonderful wife. As it turns out, letting her pick out a coat for me wasn’t really practical. Choosing style and appearance, yes (she has great taste). Selecting fit and feel, not so much.So I did the next best thing. I ...
2 min read
How to Make Your Customers Want to Play the Waiting Game
Think of the last time you… • Went to the store • Renewed a license • Visited the doctor • Stopped at the bank... Each errand had its own specific purpose. But we would venture to say that all had one thing in common – it required that you wait, likely in a checkout line or for a service provider. F...