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  • What did the world want to make in 2017?

    Access to user data removes subjective bias and makes it possible to track interests, trends, and behavior that is almost impossible to guess by applying ”common sense”. We all live in our own subjective bubbles, which makes us think that the events that are dramatic and emotionally engaging...

  • September

  • How do you set up a public service when the user is “the people”?

    If we explicitly targeted people who struggle the most, we could design something that everyone could use, says the design team at Boston.gov Civic tech is becoming a major industry sector of it’s own, with it’s own challenges and also it’s own set of best-practices and clever solutions. As...

  • How do you set up a public service when the user is “the people”?

    If we explicitly targeted people who struggle the most, we could design something that everyone could use, says the design team at Boston.gov Civic tech is becoming a major industry sector of it’s own, with it’s own challenges and also it’s own set of best-practices and clever solutions. As...

  • Understanding the customer journey – can AI help?

    There are many ways to search for insights into customer behavior. From the old surveys we are now getting better and better at data analysis of customers behavior patterns. Can AI be the next step? There’s a famous quote by advertising guru David Ogilvy from back in the 60’s: ”The trouble with...

  • Understanding the customer journey – can AI help?

    There are many ways to search for insights into customer behavior. From the old surveys we are now getting better and better at data analysis of customers behavior patterns. Can AI be the next step? There’s a famous quote by advertising guru David Ogilvy from back in the 60’s: ”The trouble with...

  • Top 5 challenges in Click & Collect

    The merging of ecommerce with brick n’ mortar retailing is becoming a staple of the modern commercial landscape, but many brands still struggle at the pick-up point. According to a british study in 2017 as many as 53% of retailers agree that there is a disconnect in their online to in-store...

  • Top 5 challenges in Click & Collect

    The merging of ecommerce with brick n’ mortar retailing is becoming a staple of the modern commercial landscape, but many brands still struggle at the pick-up point. According to a british study in 2017 as many as 53% of retailers agree that there is a disconnect in their online to in-store...

  • At 60 Madonna is still in synch with Qmatic

    Lady Gaga might disagree, but there really is only one Queen of Pop! And only one King of Customer Journey Management. Madonnas real breakthrough came with ”Like a virgin” in 1984, an amazing year in popular music (just check out this list of releases on Wikipedia). 1984 was also the year that...

  • At 60 Madonna is still in synch with Qmatic

    Lady Gaga might disagree, but there really is only one Queen of Pop! And only one King of Customer Journey Management. Madonnas real breakthrough came with ”Like a virgin” in 1984, an amazing year in popular music (just check out this list of releases on Wikipedia). 1984 was also the year that...

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