What did the world want to make in 2017?

Access to user data removes subjective bias and makes it possible to track interests, trends, and behavior that is almost impossible to guess by applying ”common sense”.

We all live in our own subjective bubbles, which makes us think that the events that are dramatic and emotionally engaging are more frequent than they really are.

Don’t believe us? OK, guess what was the most searched for ”How to...”-question on Google last year. Most people would go for things like 3D-printing, politics, fashion, media trends or financial advice. The truth is nothing of the sort. The one thing most people wanted to know in 2017 according to Google was how to make slime, followed by how to make solar eclipse glasses.
(See the rest of the list here.)

The thing is, we have to have proper data to see real patterns and make unbiased decisions. This is why it is so important to have proper systems in place to work with Customer Journeys and capture data on user behavior.

Here are three ways that data-driven insights have impact on your organization:

1. Remove subjective bias – Many people are very skilled at what they do. Yet, this same internal entrenchment also blur their sight line to broader trends and indicators.

2. Learn from what you have already built – Your own market and customer base is your best data source. By assessing current operations, you will be better equipped to determine which strategic steps fit your unique situation.

3. Layer data and experience – Data nor experience, alone, provide a complete view into what is happening and how to move forward. The beauty of a well-crafted strategy is in the union of the two – layering information from qualitative and quantitative findings to build a strategy to best serve your organization.