Qmatic help Ica Maxi Erikslund boost online shopping with efficient drive thru collection outlet

The most important reason for this rapid increase is their focus on simple and effective collections in the drive thru. Since Ica Maxi Erikslund started its online initiative two years ago, the store has become the largest outlet for online shopping within Ica.

ICA Maxi Shopping for food online will become a matter and we want to be involved from the start, says Store Manager Daniel Kvist. About 5% of the store's turnover derives from online shopping and the major boost was principally from the introduction of the drive thru collection outlet which is located beside the store. Today 8 out of 10 online customers choose to come to the store and collect their items.

According to Daniel Kvist, a success factor when providing online grocery shopping with collection in the store is to invest in a proper drive thru outlet so that a large number of collections can be handled efficiently. It must be simple for the customers, they shouldn't even need to get out of their cars.
Qmatic's system for notification is undoubtedly worth the investment due to the flexibility it entails for both customers and store personnel, says Daniel.

About Ica

With around 1,300 stores and a market share of around 36%, ICA Sweden is the leading grocery retailer in the country. The business is operated in cooperation with independent ICA retailers.
(Source: www.ica.se)

Read the full case here (PDF, 334 kB)

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