Digital Signage Conference
Vanessa Walmsley, Managing Director at Qmatic UK will host a 30-minute session at this years’ Digital Signage Conference taking place in London on 1st May as part of Digital Signage Week.
The session focuses on creating the best customer experience and the role of digital signage in the connected customer journey. During this session, Vanessa will discuss how the digital signage industry and customer journey management industry can work together to provide the best experience for their customers. Vanessa’s view is that while the digital signage industry has real expertise in areas such as CMS, content creation and the theatre effect, it needs to start looking at how they can really engage with customers, whether that’s in stores, hospitality areas, or other environments.