It’s been said that we suffer from a “perennial time-scarcity problem.” We’re busy at work. We’re busy at home. And among working parents – who have to care for their own health and the wellness of their children, time poverty present a real threat to health and wellbeing. It’s no surprise that consumers are demanding products and services faster. And across most segments, organizations are trying to keep up with this ever-increasing pace.
Freakonomics recently posted a podcast and article called “What are you waiting for?” The piece theorizes that standing in
lines is a “sloppy — and frustrating — way for supply and demand to meet.” It offers some provocative thinking about why people wait in lines and the value of doing so.
Shortly after it posted, I was meeting with an executive from one of our key clients in the Motor Vehicle space. He asked if I had seen the article and if I had any thoughts on it. Qmatic is the leading customer journey management technology solution provider in the world so of course, I did. Much of what drives innovation at Qmatic comes directly from our insights about managing physical experiences that involve lines.