From Scandinavia to the US and the Middle East, shopping centres and malls all over the world use our customer counting solution.
Mall developers invest lots of time and money studying the demographics of a new mall to work out the number of future visitors and their shopping habits. With few exceptions, very little information is collected afterwards to aid in managing the mall.
Our customer counting solution reveals the effects of marketing, design, publicity placement as well as the mix of shops and other services in the mall.
Real-time functionality also helps managers in improving the mall experience, such as replacing shopping trolleys, cleaning, security or parking. This service is an important piece of the value chain when selling space to tenants.
Qmatic’s customer counting installation in the world’s largest shopping centre, the Dubai Mall, consists of 600 thermal sensors across 62 zones. The sensors are placed in the ceilings; there are 200 individual sensor positions monitoring entrances or lifts. These sensors count customer flow in and out of the premises.
As the retail environment continues to be more competitive, consumers have a wider variety of shopping channels to choose from. Therefore, each shopping experience contributes to the customer’s shopping behaviour and impacts your bottom line.
Airports, train stations and retailers
Qmatic’s customer counting solution also benefits airports, train stations, retailers and any other organisation that wants to monitor visitor volumes and shopping behaviour.
If you want to improve your shoppers' experience, and monitor the effects of your marketing campaigns, talk to us.
The customer counting offering is a result of Qmatic acquiring Passcheck in 2010. More information can be found here.
Do you want us to contact you? Please send an email to ccinfo@qmatic.com and don’t forget to give us your name, phone number, and email address. Please also tell us your business sector and what solution you are interested in.