If you manage a bank or a retail business then your challenge may be to increase your turnover by cross-selling and up-selling. CFM can help you get your nose in front.
In-queue merchandising placed in the queuing area of a retail store is a quick and easy way to increase the customers’ basket size and encourage them to buy more.
The Customer Journey Planner within Orchestra and Ensemble Virtua lets you define what the customer sees at each stage of their journey through a branch or a store. Each of the electronic surfaces in a branch is an opportunity to communicate with a customer. The touch screen or the ticket that a queue number is printed on can be used for special promotions. What’s more they can be changed, in an instant, throughout a whole network of shops or bank branches.
In a retail shop you can also use digital signage to get your message across. Promotional films can be shown on screens strategically placed around the shop. Customers in any queue can keep their place while they browse the shop for more merchandise. Shoppers will enjoy the experience and may be encouraged to spend more.
The virtual queuing system used in banks enables bank managers to promote new services. Managers will be able to pinpoint VIP customers as soon as they enter the branch and key in their details in a customer service point. This means a cashier can be furnished with all the customer data even before the customer arrives at the counter. Digital signage can also be used to promote offers or services to waiting customers.
Some banks using virtual queuing have a more direct approach. Bank managers invite the customers into their office for a chat about other products while the customer is waiting for the original service they came in for. That way, the customers have something to do while waiting and their ticket ensures they won’t risk losing their place in the virtual queue.
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